Making of the Video: New Song By The Uhuruverse+Niko Suki+Dove A. Out Now!

The Uhuruverse is bringing you a high energy anthem with a pro-civil rights message to bring back the summer.  It's title, BASIC A$$ FAKE WHITE BYTCH, matches its good humor and lo-fi brilliance. Its delivery will have you raising your fist and shaking your ass to this punky ska dance party. The concept for this video started very organically by The Uhuruverse and Monique Lovalot from LadyLike Collective. As they ruminated on the word bitch in preparation for post-production, The Uhuruverse recalls that "her art brought in the surrealness that I was seeking, the animation, and comedy." The video hoped to capture the fun and raw power of the track by pushing through a single day shoot with Cinematographer Sasha Gransjean. 

The Uhuruverse is bringing you a high energy anthem with a pro-civil rights message to bring back the summer.  It's title, BASIC A$$ FAKE WHITE BYTCH, matches its good humor and lo-fi brilliance. Its delivery will have you raising your fist and shaking your ass to this punky ska dance party. The concept for this video started very organically by The Uhuruverse and Monique Lovalot from LadyLike Collective. As they ruminated on the word bitch in preparation for post-production, The Uhuruverse recalls that "her art brought in the surrealness that I was seeking, the animation, and comedy." The video hoped to capture the fun and raw power of the track by pushing through a single day shoot with Cinematographer Sasha Gransjean.

Sasha and The Uhuruverse have worked together on a number of film projects in the past, including the last song collaboration between The Uhuruverse and Jupiter Black called The Twilight Zone. Sasha was an admirer of her work as a Performance Artist and as an ambassador of creative direction in the Afrofuturistic art collective #SnatchPower and featured her work in a film as well. "He does some cool shit when shooting, like shooting on a skateboard" said The Uhuruverse as she explained Sasha's dedication to any shot at hand.

The duo, Niko Suki, is composed of producer Onelle Woods and Lyricist Ambush Nicholson. The guys mostly styled themselves for this video, while the clothes on The Uhuruverse were designed by Tiffany Maxwell. She provided a rainbow of options from black and green electric bikinis to faux fur lined ensembles that really made a statement. Maxwell's bold work landed her the position of Fashion Associate Producer in Styled to Rock, proving that there can be spontaneity and creative substance behind projects of any scale.

Niko Suki shared the spotlight when all parties involved convened at Paul Smith Limited in Los Angeles to shoot The Uhuruverse and Niko Suki in front of #thepinkwall. For a wall that has its own hashtag, this task was met with quite a bit of opposition. The building's security escorted us all out of their parking lot because they did not want this group to shoot there. It was very frustrating because there were many other people shooting photos in their parking lot, but only this video caravan was asked to leave.
 

As a result, the camera crew got the shots they needed on the other side of the building to the pleasure of those passing by. This video entourage was solid, sucking friends and a couple of onlookers into its ranks. Among them all was Makeup Artist Rocky Calderon who has offered her services to several of the people in the local underground scene.

 

Rocky was very attentive to the needs of the group, and went above and beyond as far as her artistry was concerned. She did looks that few makeup artists would pull off the cuff. The running joke of the day was "but, can you give me a smoky eye?" It really illustrated how this video hoped to stray from convention and have a good time at it as well. Having said that, how do you get someone to take on a persona that is being spoofed in BASIC A$$ FAKE WHITE BYTCH? Thanks to Svet Lana, friend of The Uhuruverse, this role was taken to the top to get maximum laughs: "She heard the humor of the song and got it! Her punk take on "conservative" had me dying all day, as well as her dog's costume...she wrote "REPUBLICAN" on her back and she touched up that lipstick up all of 100 times that day."- The Uhuruverse

As with most film projects, there are many people to thank who are seemingly on the sidelines. Dove A., the Guitarist on the track, came onto this project through a Facebook thread after the video was completed. Her enthusiasm for the social commentary of this track landed her a spot to rip it up with her driving riffs. Thanks to Paul Picasso and Ernie Omega, the crew had access to the MODA(Museum of Digital Art) and all the artsy contraptions inside its walls only days before its unfortunate closure. It was here that the group could finally let loose and hone in simultaneously. The song was played louder, the props were flying through the air with no questions asked, and the comedy level went up ten fold. Although the shoot was done in a day, more work was done in post by Sasha Gransjean, LadyLike Collective, and Onelle Woods.