Editorial: The Day After

The inspiration was Brit Wacher’s style where she explores femininity in her designs and with a throwback to the 90's or 80's so that is why we shot at the motel.

We were quite taken with Brit Wacher's latest F/W 16 collection "Hello Mary Merula" realized in this visual story. It's moody, impulsive, and sophisticated. All the things we like.

We also loved the philosophy behind the the Brit Wacher brand:

Our aim is to allow the individual to step out from of the day-to-day features of regimented social gestures and interactions, by offering a token of feminine individuality, strength and confidence for each wearer. Subverting a type of formal language that is traditionally associated  armours or uniforms, our creations seek to open a space for individual language and personal empowerment through fantasy and a sense of the sublime.

Team & Styling Credit

Photographer - Dominic Chan domchanphotography.com

Designer - Brittany Wacher

Fashion Stylist - Frank Wang

Makeup Artist - Chuan Shih

Hair Stylist - Chantelle Hodgson

Models - Taylor & Camryn, Lizbell Agency