CHEERS to San Francisco Style!

So Jas where have you been? WYD? Well to be quite honest I’ve been braving a semi-homeless, full time student/full time employee lifestyle only with an added element of self-sabotage: relocating to the single most expensive city on the west coast; San Francisco.

I’d like to explore the people of San Francisco; the tourists, the artists, the members of the tech industry, the workers, the homeless, the children and every other person in between that's been drawn to the city; THEIR dress, THEIR attitude, THEIR influences. I only hope to encompass the creativity and diversity that booms San Francisco and how each individuals personal style reflects this magical city. CHEERS, TO SAN FRANCISCO. 

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 Being born and raised in Southern California, this has been an overwhelmingly transitional stage of my life. It’s quite interesting honestly to move from a place where things are static and steady, to a city that’s ALWAYS changing. This huge wave of change that has hit the Bay Area is fueled by billions of dollars in venture capital, and increasing job growth; the neighborhoods are being transformed, as projects years in the making are moving forward, and creating new destinations. Many of the San Francisco natives are being exchanged for tech-workers that can afford the expensive $3,300+ Victorian apartments. 

Counter-culture and activism flourished in this city, it was never meant to be business center but times are changing and in turn, the culture and therefore the people of the city are evolving. Even though things are changing, the ethnic and culturally diverse areas of the city that belong to THE PEOPLE still prevail. The progressivism of the city is something that will never subside, and these are the people I’d like to focus on, the people that keep the spirit of the city alive. 

Photos from the amazing blog Chinatown Pretty. Chronicling the street styles of SF Chinatown's senior sartorialists

Photos from the amazing blog Chinatown Pretty. Chronicling the street styles of SF Chinatown's senior sartorialists

Interactions with people around the city have inspired a constant exploration of the undeniable role that style plays in our conceptions of culture. Behind the guise of the individual, support can be found for every niche, persona, fetish, and hobby in this city, it’s very evident through peoples’ personal style. The insane amount of diversity in this city allows for fulfillment for all people, whether you’re into BDSM, dressing up as Santa Claus, biking around naked, or whatever other thing that would be deemed as weird or even illegal in other cities is ACCEPTED here. There’s a charm to it really.

One of the "Castro" looks: Leather Daddies at San francisco Gay Pride 1978

One of the "Castro" looks: Leather Daddies at San francisco Gay Pride 1978

Folsom Festival: Fetish and BDSM annual festival that takes place in SF

Folsom Festival: Fetish and BDSM annual festival that takes place in SF

That obsession with acceptance is a part of humanity, acceptance organizes society and our behaviors. There is a burning, natural desire to impress one’s best self upon others- to make outward appearances live up to culturally assigned ideals of perfection. The field of anthropology comes with an ethical responsibility to remain conscious as an observer of the ‘other’. Historically, this study has been highly based on field work, cultural immersion and participant observation. I’d like to take on a ‘fly on the wall’ approach to observing the ever-changing city of San Francisco.