Neon feminist billboards on vintage bags

My Body My Business, 2015 Neon on Vintage Case 24" x 20" x 11"

My Body My Business, 2015 Neon on Vintage Case 24" x 20" x 11"

"Promote the General Welfare" was made by artist Michele Pred. The title is borrowed from the first line of the U.S constitution.

Small scale billboards reminding everyone, women's rights to their own body. The contrast between these beautiful 50's and 60's era handbags and the fluorescent message emblazoned on it really point out the fact that even though we are in a new century, women still have to fight for their rights.

I chose purses as my canvas as a way to marry the politically-charged messages of the Pro-Choice movement with representations of women’s modern economic power and the possibilities for change that come with it. For me, the use of purses from the mid-twentieth century also calls back to that critical era and reminds us how much has changed and, more importantly, how much has not.
— michele pred