Sartorial dichotomy of Dia de Los Muertos

Every year a celebration of death begins, to honor those who once touched our souls with love. Dia De Los Muertos, or Day of the Dead, is a tradition that is celebrated celebrated on November 1st. Although it is most strongly associated in Mexican culture, it is marked throughout Latin America. It is associated with Aztec rituals that combine with the Spanish conquistadores, Catholicism. Shrines are built for the dead, while honoring the shrine with the deceased favorites food, throwing parties, and drinking.

A quick look in the fashion world, and designers incorporate the sugar skull face paint on models, with flowers to accentuate the look, or even clothing such as bags and shirts with a sugar skull imprinted on them.  A quick look on youtube and hundreds of tutorials on how to do a proper sugar skull will pop up, among with women of every ethnicity behind the camera showing their followers how to accomplish the look. Fancy outfits are worn to accomplish the full look , with either the dresses for women being white or black, and men wearing suits.

 (Hoschek's SS 13)

(Hoschek's SS 13)


Among the interesting views this holiday shares, the makeup and clothing worn during this holiday are out of the world - literally another dimension. While the main symbol in this tradition is the Calacas and Calaveras, (skeletons and skulls), it can be found in outfits, candied sweets, parade masks, as dolls, and in clothing. Social media has made this holiday very popular, with a mass variety of locations especially with Chicano culture celebrating it. As new generations form, there is always a new take on it, especially with other cultures besides Chicano's celebrating it as well.