WASTEDCORE: ITS OK TO BE WASTED! Reflekt Magazine x PYMCA

We are so excited to start our regular collaboration with our British style cohorts PYMCA (Photographic Youth Music and Culture Archive). The coolest digital photo library chronicling all things U.K street fashion from 90's ravers, Rudeboys, the original 1970 punks to modern Skinheads. It's an amazing resource for any U.K fashion fanatic and fashion history nerd!

We originally found about PYMCA through Issue º7 contributorauthor and style anthropologist Ted Polhemus, and it opened our eyes to what style really was-people. It's one thing to learn about U.K street fashion and style tribes from fashion blogs and American media but when it comes from the original source (original photos from the 70's, 80's, and 90's showing unpolished and unfiltered style happenings) it really brings new insight and inspiration.

WASTEDCORE: ITS OK TO BE WASTED!

©Molly Macindoe/PYMCA

©Molly Macindoe/PYMCA

 

At PY-ZINE we’re wondering how hard it might be to define our own burgeoning youth trend. Reeling in the recent hype surrounding ‘Normcore’, we wrote an article on its significance last month. The term, wistfully concocted by New York City based trend agency K-Hole, erupted beyond traceable scope and became conceitedly adopted by a diverse range of fashion publications, youth magazines and even landed itself a painstaking Wikipedia page. Last month we discussed whether the adoption of Normcore is a response to an insatiably dated ‘label’ driven youth culture spectatorship or as a genuine excuse to extract the circa 2000 khaki fishing hat and Regatta mac-in-a-pack from the kitchen drawer.

©Naki/PYMCA

©Naki/PYMCA

At PY-ZINE we took a look through our 100,000 image strong collection of youth culture imagery spanning over 150 years, and we think we’ve unearthed something pretty spectacular.

In coherence with Normcore’s incredibly elusive characteristics and subsequent mass misinterpretation, our youth trend aptly boasts a definition laden with a heady dose of chronic ambiguity.

©Tom Oldham/PYMCA

©Tom Oldham/PYMCA

Wastedcore
noun
1. A youth culture trend exclusively revolving around the concept of being ‘wasted’. All clothing, music and films are styled by the process, and end result of intoxication in all its forms.
©Simon Wheatley/PYMCA

©Simon Wheatley/PYMCA

Wastedcore is too on trend to be on trend. Clothing styles and decades become irrelevant due to its prime focus on intoxication culture. Dressing like you’re wasted, listening to music like you’re wasted. Wastedcore is an attitude to daily life that when practiced correctly, profoundly styles itself with an enviable automation. Wastedcore’s lack of inhibition evokes some of the most bizarre outfit combinations to the most incredibly boring. Think finally getting around to putting your makeup on after one too many Asda Smart Price Vodka and Thames Water diluted Vimtos.

And most important of all, Wastedcore is too post-ironic to restrict itself to the futility of modernity.

©Richard Braine/PYMCA

©Richard Braine/PYMCA

Written by Jamie Brett/PYMCA


For more in-depth insight into the London fashion, music and youth culture scene check their regular updates on FacebookTwitter. Oh and check out their tumblr for some London style inspiration! Also if you're like us and love reading books about different style tribes check out their shop  for books and prints that you could get easily in America.